At Sky Strategic Marketing, we help business owners rethink their tactics, refocus their strategy and achieve results.
We focus our efforts on listening, learning, collaborating and empowering. With your insights and our passion, we’ll create a plan that is sure to have you flying sky high in no time.
We bring over 100 years of media and marketing experience, a passion for videography, and a commitment to finding creative solutions for our clients. From developing a strategy and identity to creating compelling communication, we deliver strong and effective campaigns. We provide a vision while offering inspiration for a creative flight. We empower our clients to reach new heights.
Founder and Lead Strategist
Tanya's passion is marketing! She is certified marketing facilitator with more than 18 years of marketing experience for media companies such as Clear Channel, Cox Radio, Beasley Broadcasting, and AOL. Her work brings new life to her client’s marketing efforts and results in revenue growth. Tanya loves networking and is a member of several organizations. She has been a BNI member (Business Networking International) for eleven years, holding key roles such as President, Vice-President, and Director Consultant for the Hillsborough chapter where she oversaw chapter growth and operations. Tanya is also a South Tampa Chamber of Commerce member and Ambassador Co-Chair, as well as a member of WWOTB, NAHRP, Tampa Bay Business Owners, and UNICO. Tanya graduated from Rollins College with a BA in Organizational Communications and an Economics minor. She loves pizza, peanut butter cups, pranks, pugs, possies, and Peewee, her pet squirrel!
Audra brings more than 20 years of communications experience to Sky Strategic Marketing. Accomplished in public relations, marketing, and business development, she has worked with a wide variety of non-profit, government, and corporate clients in her career. From producing live TV to coordinating focus groups, Audra has done it all and everything in-between! She is an accomplished writer with proven experience in media relations, public relations, marketing, media training, meeting facilitation, strategic planning, and collateral development. But, no matter the assignment, customer service and quality product are at the center of her work. Audra also is an active community volunteer and conference speaker, working to raise awareness for spinal muscular atrophy as part of the Cure SMA’s Greater Florida chapter. She graduated from Florida State University with a BA in Communications and a Business minor.
Broadcast Talent and Influencer
As a four-time Emmy Award winning television anchor and reporter, Sarina has told the stories of Tampa Bay for more than two decades. Now, she’s the owner of Sarina Fazan Media, working together with Sky Strategic Marketing to tell your story through video and social media.
Her broadcast career is the culmination of a lifelong dream. Born in India, English was not her first language, yet she forged an exceptional career in journalism. Through Sarina Fazan Media, she is using her proven experience as a storyteller to help businesses and individuals succeed in their dreams.
Sarina has a reputation for landing exclusive interviews with the Tampa Bay area’s most controversial newsmakers. Career highlights include an exclusive interview with Julie Schenecker, a former Russian linguist serving a life sentence for murdering her two children. This is the only known interview with a mother convicted of killing her own children in the nation, and Sarina received an Emmy for her coverage. She was the first journalist invited into the Aisenberg home in Baltimore after the couple moved from the Bay area after intense scrutiny surrounding the disappearance of their daughter, Sabrina. The case is still one of the biggest mysteries in the country. Sarina was also the only journalist in the nation invited to view the wedding video of Terry Schiavo, the woman at the center of a decade-long right to life case in Florida. She was the first reporter given exclusive home video of hostage Keith Stansell reunited with his family after five years of captivity in Columbia.
In addition to her work at Sarina Fazan Media, you can find her podcast “TrailBlazer: the Sarina Fazan Podcast” on Apple Podcasts and you can find her on YouTube “Sarina Fazan TV”.
Sarina is also a motivational speaker and has served as Master of Ceremonies for many organizations throughout the Bay area.
Mary Lou Janson
Mary Lou has lived in the Tampa Bay area for more than 30 years. She is an award-winning journalist who worked as a reporter for the Tampa Tribune and recently published a book, “Moving to Tampa – The Un-Torist Guide.” She also is a savvy public relations professional who has represented global brands like Renaissance Hotels and Cirque du Soleil. Her background in journalism and on-going success as a freelance writer enables her to work effectively with journalist from all disciplines to create compelling coverage and build broad-based awareness for her clients.
Branding & Digital Manager
With an MBA in International Business, Gabriel enjoys strategic marketing, brand development, and graphic design. Over the last 13 years he has worked with a wide variety of businesses helping them grow and expand their brand. He was born and raised in Dominican Republic and loves dancing, volunteering for different nonprofit/professional organizations, and participating in walk-a-thons to raise awareness for several causes!
Kelly grew up in Virginia, but Tampa has been home for over 25 years. She has more than 20 years of experience and a broad skill set that has yielded achievements in the insurance, direct marketing, and nonprofit industries. After earning a Bachelor’s degree in Communications/Public Relations from Virginia Tech, she continued her education at the University of Tampa towards a MBA degree. She is the proud mom of two college students and Patrick the King Charles, who stars in his own Instagram account, courtesy of big sister, Rachel. Kelly is an active volunteer, who is committed to empowering women and for the past five years has served on the board of Dress for Success Tampa Bay.
Cheryl began her career in marketing in 1987. Her leadership philosophy promotes honesty, integrity and excellence. She has a no-nonsense approach which earns her the respect from staff, clients and peers. Cheryl started in the financial field, so she has gained the unique expertise and perspective of seeing both sides of the business. She oversees the management of Local Store Marketing Programs for Sonny’s BBQ franchise owners, Tim Drum AsiaCafe, Pearson Farm, Georgia Fruit & Vegetable Growers Association, Craft Kafe, Georgia Peach Council, Dynamark Systems and Well Planned Web. She believes in working hard and providing excellent services.
Peewee is in charge of taking phone messages (sometimes she shreds the paper up before it gets delivered), note taking and hand written thank you cards. She loves digging, walnuts and chewing up all the pens in the office! Dislikes cats, hawks, unpeeled grapes and discipline.