At Sky Strategic Marketing, we help business owners rethink their tactics, refocus their strategy and achieve results.
We focus our efforts on listening, learning, collaborating and empowering. With your insights and our passion, we’ll create a plan that is sure to have you flying sky high in no time.
We bring over 100 years of media and marketing experience, a passion for videography, and a commitment to finding creative solutions for our clients. From developing a strategy and identity to creating compelling communication, we deliver strong and effective campaigns. We provide a vision while offering inspiration for a creative flight. We empower our clients to reach new heights.
Tanya’s passion is marketing! She is certified marketing facilitator with over 18 years of marketing experience for media companies such as Clear Channel, Cox Radio, Beasley Broadcasting and AOL, resulting in revenue growth for her clients. Tanya graduated from Rollins College with a BA in Organizational Communications and Economics minor. She loves pizza, peanut butter cups, pranks, pugs, possie’s and Peewee her pet squirrel!
Jennifer Carter is an Addy award winning Avid/Final Cut editor with 18 years experience in commercial advertising. From national commercial campaigns to documentaries and television series, she has done it all. Past commercial clients include Toyota, Regions Bank, Red Cross and United Way. She has also produced and edited several television shows such as Fox’s Behind the Game and the internationally broadcast series Paula Today. With an insatiable curiosity, she also loves doing training and medical videos, and has worked extensively with the University of Birmingham Research Hospital and HealthSouth.
Audra Butler brings more than 20 years of communications experience to Sky Strategic Marketing. Accomplished in public relations, marketing, and business development, she has worked with a wide variety of non-profit, government, and corporate clients in her career. From producing live TV to coordinating focus groups, Audra has done it all and everything in-between! But, no matter the assignment, customer service and quality product are at the center of her work. Audra also is an active community volunteer, working to raise awareness for spinal muscular atrophy as President of Cure SMA’s Greater Florida chapter.
A journalism major from the University of South Florida, Lara Misuraca is a results-driven professional with 17+ years of significant achievement in the radio broadcast industry. She has varied experience in copy writing, voice overs, commercial production as well as Marketing Strategy Model certification. Her love of marketing helping clients achieve their goals makes her a great fit for our team.
Mary Lou has lived in the Tampa Bay area for more than 30 years. She is an award-winning journalist who worked as a reporter for the Tampa Tribune and recently published a book, “Moving to Tampa – The Un-Torist Guide.” She also is a savvy public relations professional who has represented global brands like Renaissance Hotels and Cirque du Soleil. Her background in journalism and on-going success as a freelance writer enables her to work effectively with journalist from all disciplines to create compelling coverage and build broad-based awareness for her clients.
Grace Barfield is an operations and research genius! With a background including a BSBA concentrated in Project Management, along with 10 years of project and operations experience, Grace is the organized and analytical thinker of Sky Strategic Marketing and keeps us all on track with checklists, spreadsheets and software updates. She really enjoys doing research (the web is her best friend) along with creating fun, functional digital campaigns. She loves new technology and stays ahead of industry trends with her love of reading and passion for learning. Grace has beautiful 4 year old daughter, named Ella who is already starting to follow in her mom’s footsteps with her love of anything digital. Ella has two fuzzy cat brothers, and between all of them, they keep Grace on her toes.
Cheryl began her career in marketing in 1987. Her leadership philosophy promotes honesty, integrity and excellence. She has a no-nonsense approach which earns her the respect from staff, clients and peers. Cheryl started in the financial field, so she has gained the unique expertise and perspective of seeing both sides of the business. She oversees the management of Local Store Marketing Programs for Sonny’s BBQ franchise owners, Tim Drum AsiaCafe, Pearson Farm, Georgia Fruit & Vegetable Growers Association, Craft Kafe, Georgia Peach Council, Dynamark Systems and Well Planned Web. She believes in working hard and providing excellent services.
Shea DuPont loves to oversee and coordinate projects and contracts. With over 15 years experience including project coordination and management, pricing, invoicing, developmental research, marketing, and event coordination for small businesses as well as for government multi-million dollar contracts. Shea works closely with clients to execute marketing strategy and tactics. She is the ultimate people person and helps our clients create long-term relationships with their customers. As a Tampa native, Shea is closely tied into the local community with her charity involvement and volunteering.
Marchena is a senior Marketing major at the University of Tampa. She is currently completing her Bachelor’s Degree. She has a vast business background ranging from human capital management to client relationship management. Her responsibilities include client tracking, account management, task completion, and content creation. In her free time, Marchena loves going to the beach, attending networking events, biking, and dancing.
Kelly Falconer-Miller grew up in Virginia, but Tampa has been home for over 25 years. She has over 20 years of experience and a broad skill set that has yielded achievements in the insurance, direct marketing, and nonprofit industries. After earning a Bachelor’s degree in Communications/Public Relations from Virginia Tech, she continued her education at the University of Tampa towards a MBA degree. She is the proud mom of two college students and Patrick the King Charles, who stars in his own Instagram account, courtesy of big sister, Rachel. Kelly is an active volunteer, who is committed to empowering women and for the past five years has served on the board of Dress for Success Tampa Bay.
Bailey moved to Tampa from San Antonio, Texas. While running college track, she studied business administration, communications, and sports management at Trinity University and proceeded to work for the San Antonio Spurs. Passionate about the water and fishing, Bailey moved back after graduation to Tampa and worked as a communications and sponsorship assistant for the Outback Bowl. She is a people person with a diverse background in client relation management, branding, content creation, sponsorships, and social media. Bailey has two miniature donkeys named Pancakes and Waffles.
Peewee is in charge of taking phone messages (sometimes she shreds the paper up before it gets delivered), note taking and hand written thank you cards. She loves digging, walnuts and chewing up all the pens in the office! Dislikes cats, hawks, unpeeled grapes and discipline.