Services

Traditional marketing refers to any type of marketing that isn’t online, including print, broadcast, direct mail, phone, and outdoor advertising campaigns. Even in a time when marketing options have exploded, advertising in traditional media can play a prominent role in your strategy. Sky can plan, place, negotiate, and manage all traditional marketing campaigns. Services include: Broadcast TV and Radio, Print, Outdoor, Direct Mail, etc.

Grassroots marketing is instrumental to every marketing plan. Grassroots marketing is a cost-effective way to reach your target audience using simple, hand-on techniques. In this strategy, efforts target small, focused groups of consumers who will spread your message to a much larger audience. We know how to ignite a spark in the community to get them positively talking about you. Services include: Local Store Marketing, Events, Sponsorships, Cross Promotions, Street Teams, Consumer Brand Activation, Brand Ambassadors, Speaking Engagements, Word of Mouth, Client Testimonials, etc.

The goal and value of PR is to build, enhance, and protect our clients’ reputations through the media. We will analyze your organization, find positive messages, and translate those into positive media stories. With our media and community relationships, we have the ability to get you exposure to promote your company. Services include: Media Relations/Placement, Media Training, Press Releases, and Communications Strategy.

Research shows that viewers retain 95 percent of a message when they watch it in a video, which makes it a very powerful marketing tool! Videos keep your viewers more engaged, and they also contribute to the decision-making process. We are experienced in producing, shooting, and editing impactful video that can tell your business’ story. From the video concept to the final product, Sky Strategic Marketing provides all-inclusive video services to you!

The listenership for podcasts is continuing to grow, which means your ability to reach new customers is growing along with it. Podcasts are convenient, relatable, and personal – a great way to connect with your target audience. With our in-house podcast studio, Sky Strategic Marketing offers your business a turn-key solution for podcast production and distribution.

As of January 2020, there were 3.8 billion social media users worldwide. Platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, and Pinterest have great value to marketers to reach specific target markets. Social media is a revolution and has become the main platform to be able to access and connect with your target consumers. With the landscape, trends, algorithms, and tools changing daily, it is hard to keep up with how to maximize your exposure. Professional social media management is critical, but it is also very cost-effective. As your marketing partner, your social media presence will remain relevant, accessible, engaging, and trend-worthy. Talk to us about what we can do to increase your exposure via specific social media platforms.

Your business only grows if you bring in new business. Business-to-business lead generation has evolved into a very time-consuming process, which needs to be mapped, organized, and managed in a step-by-step strategic process to turn leads into sales. Instead of adding supervisory needs to your day, along with incurring the high cost of hiring management, sales representatives, and brand ambassadors to find and develop new business prospects, you can turn to Sky Strategic Marketing. We have the experience, leadership, and business development plans to find and cultivate new leads for you. Our program utilizes sales calls, CRM management, social media, local visits, digital and printed collateral materials, cross promotions, and networking events to get your products and services in front of important decision makers.

Running a successful business means that you have to be an expert at what you do. And, that takes a focused level of time and commitment! Special projects or events can be highly beneficial to a business, but they are vastly different to conduct than your day-to-day operations. These specialized projects need specialized management to be as successful as you need them to be. Sky Strategic Marketing can manage your special projects saving you valuable time, scope issues, risks, vendor headaches, excessive costs, etc. Projects we specialize in include: Grand openings, rebranding, product launches, event management, event services, and vendor management.

Graphic design is everywhere. It is every website you see, every ad you click on, every billboard you drive by, and every magazine you open. With so many messages, it is crucial to have cutting edge designs and collateral materials to catch the eye of your target market. Creating strong visuals to leave a lasting impression on potential customers is critical.

We have a way with words and want to share it with the world. From developing creative content for press releases, speaking engagements, and collateral material to writing radio or television scripts and social media posts, we know how to convey your message with powerful, engaging and intriguing words!