It’s no secret that Facebook has become one of the most popular and efficient ways to market your small business. With so many possibilities, it can often be overwhelming to know what to post, when to post it and how to use Facebook to it’s full potential. These 4 tips will make you memorable in your current and potential client’s mind.
1. Choose the right content to post.
Photos offer the most engagement and offer a way for the fan to relate to you. People love visual content. According to Social Media Examiner, photos often get from 5 to 20 times as much interaction as any other type of Facebook post.
2. Converse with your fans.
They all know you’re there to conduct a business, but making that obvious can hurt you. A friendly approach to your fans will help them see you in a more positive light. 80% of activity on your Facebook page should be personal and a mere 20% should be business.
3. Follow up with your fans.
If a fan posts on your wall, anyone who visits your page can see it. It’s important to address anything posted, whether it is positive or negative, so others have a good impression of your customer service.
4. Post Often.
In order to stay front of mind among your customer’s, you must post more than once a month, and even once a week. I recommend posting three times a week. You don’t want to be overwhelming, but you also don’t want to be invisible. Posting quality articles, photos and personal thoughts will show your fans you are a credible and intelligent source.