As I was thinking what our first blog post for Sky Strategic Marketing should be, I thought what better subject than blogging itself.
I have always been a huge advocate of blogging, especially for a business. While a company website is equally important, I believe a blog brings a very different feel to the organization. It provides the “talking” a website can’t and brings the company to life. I am much more inclined to buy a product or service from someone I know, rather than a complete stranger. Similarly, people are more likely to use a product or service that they feel a real human is behind. If a customer feels like the company is listening to them and responding to their needs, they are more like to develop an emotional connection with them. This is especially true for small businesses looking to build customer loyalty.
A blog is also your opportunity to not only share, but show-off your knowledge. This is a chance for you to educate others and become a thought-leader for your industry. It shows you are willing to go the extra mile to inform readers and potential customers of trends and cutting-edge information. It is comforting for the potential customer to know you are aware of their needs and current developments.
An important fact to remember is that blogging is not only for the readers benefit. It is for your benefit as well. It forces you to stay up to date with new developments in the industry. In order to effectively be aware of these developments, you must designate a certain amount of time for industry research and reading each week. As you start your research, you will notice that as time passes you will become better at explaining things in a way a consumer can understand. Lastly, it is inexpensive and has proven to be of high yield. According to Social Media B2B, companies with blogs generate 67% more leads per month on average than non-blogging firms.
So Engage your readers and potential customers through your expertise, and be ready to reap the rewards!